Cookie Policy
Last Updated: 9 June 2025
1. What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website or use an application. They are widely used to make websites and applications function more efficiently, remember user preferences, and understand user behavior. Cookies can be stored temporarily during your session (session cookies) or remain on your device for a longer period (persistent cookies).
EddyBits Innovations (PVT) Ltd ("EddyBits," "we," "us," or "our") uses cookies and similar tracking technologies on our website and in our products and services to enhance your experience, analyze usage patterns, and improve our offerings. This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.
2. How We Use Cookies
We use cookies for the following purposes:
- Authentication and Security: To verify your identity, maintain your login session, and protect against fraudulent activities and security threats.
- User Preferences: To remember your language preferences, display preferences, and other customization choices to provide a personalized experience.
- Performance and Analytics: To understand how users interact with our website and products, identify usage patterns, and optimize performance and functionality.
- Marketing and Advertising: To deliver relevant advertisements, track campaign effectiveness, and understand your interests for targeted marketing purposes.
- Functionality: To enable certain features and functions that require persistent data, such as shopping carts, saved configurations, and user history.
- Third-Party Services: To enable integration with third-party services such as analytics providers, payment processors, and social media platforms.
- Compliance: To comply with legal requirements and enforce our Terms of Service and other agreements.
3. Types of Cookies We Use
Essential Cookies
Essential cookies are necessary for the proper functioning of our website and services. These cookies enable core functionality such as authentication, security, and basic navigation. Without essential cookies, certain features of our website may not work properly. These cookies are typically session-based and are deleted when you close your browser.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| auth_token | User authentication | Session or 30 days |
| csrf_token | Security (CSRF protection) | Session |
| secure_connection | Ensures encrypted connection | Session |
Analytics Cookies
Analytics cookies help us understand how users interact with our website and products. They collect information about pages visited, time spent, clicks, and user flow. This data is aggregated and anonymized to generate insights that help us improve our services. Analytics cookies do not identify you personally and are not used for marketing purposes.
| Cookie Name | Provider | Purpose |
|---|---|---|
| _ga, _ga_* | Google Analytics | Track website usage and performance |
| _hjid, _hjIncludedInSample | Hotjar | User session recording and feedback |
| analytics_token | EddyBits | Internal usage analytics |
Preference Cookies
Preference cookies remember your choices and settings, such as language preference, theme selection (dark/light mode), and other customization options. These cookies enhance your user experience by ensuring your preferences are maintained across sessions.
| Cookie Name | Purpose | Duration |
|---|---|---|
| language_preference | Store language preference | 1 year |
| theme_preference | Store theme selection | 1 year |
| ui_preferences | Store UI customizations | 1 year |
Marketing Cookies
Marketing cookies are used to track your interests and behavior for targeted advertising and marketing campaigns. These cookies may be set by us or by third-party advertising partners. They allow us to deliver relevant advertisements and measure the effectiveness of our marketing efforts. You can opt out of marketing cookies through your preference center or by adjusting your browser settings.
| Cookie Name | Purpose | Duration |
|---|---|---|
| marketing_id | Track marketing campaign interactions | 90 days |
| conversion_tracker | Track conversions and ROI | 90 days |
| user_interests | Profile user interests for ad targeting | 6 months |
4. Third-Party Cookies
We work with third-party service providers who may set cookies on our website and in our products. These third parties include analytics providers, advertising networks, and social media platforms. Third-party cookies may be used for analytics, targeted advertising, and integration with external services.
Google Analytics
We use Google Analytics to understand website traffic and user behavior. Google Analytics uses cookies to collect anonymized data about how users interact with our website. Google Analytics data is not shared with third parties except as required by law. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Social Media Integration
If you connect your social media accounts to our services or interact with social media buttons on our website, social media platforms may set cookies to track your activity and gather data about your interests. Please review the privacy policies of these social media platforms for more information.
Payment Processors
When you make a payment through our website, our payment processing partners may set cookies to facilitate secure transactions and prevent fraud. These cookies are subject to the payment processor's privacy policy and cookie policy.
Other Third-Party Services
We may integrate with other third-party services (e.g., customer support, email marketing) that set cookies on our website. Each of these services has its own cookie and privacy policies, which we encourage you to review.
5. Managing Your Cookie Preferences
You have control over the cookies that are set on your device. Here are several ways to manage your cookie preferences:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete cookies stored on your device
- Block all cookies or allow only certain types
- Set cookies to be deleted when you close your browser
- Block cookies from specific websites
Please refer to your browser's help documentation for specific instructions on managing cookies. Keep in mind that disabling cookies may affect the functionality of our website and services.
Preference Center
We provide a cookie preference center where you can manage your cookie preferences. You can typically access this through a "Cookie Settings" or "Preferences" link on our website. Through the preference center, you can:
- Accept or reject non-essential cookies
- Manage analytics and marketing preferences
- Save your preferences
Opt-Out Options
You can opt out of specific third-party cookies and tracking technologies:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative (NAI): Visit the NAI opt-out page
- Digital Advertising Alliance (DAA): Visit the DAA opt-out page
Do Not Track (DNT)
Some browsers include a Do Not Track (DNT) feature. We recognize DNT signals, but note that there is currently no industry-wide standard for DNT. If you enable DNT, some features of our website may not function optimally.
6. Mobile App Identifiers
If you use EddyBits' mobile applications, we may use mobile identifiers (such as Identifier for Advertisers or Android Advertising ID) for similar purposes as web cookies. These identifiers help us:
- Recognize your device and maintain sessions
- Analyze app usage and performance
- Deliver personalized content and advertisements
- Prevent fraud and ensure security
You can manage mobile identifiers through your device settings. Most mobile platforms allow you to reset or disable advertising identifiers or opt out of personalized ads.
7. Updates to This Policy
EddyBits may update this Cookie Policy from time to time to reflect changes in our cookie practices, technology, legal requirements, and other factors. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy. Your continued use of our website and services following such modifications constitutes acceptance of the updated Cookie Policy.
If you have concerns about how we use cookies or if you do not agree with our cookie practices, please contact us at info@eddybits.com. For more information about how we handle your personal data, please refer to our Privacy Policy and Terms of Service.
8. Contact Us
If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us at:
EddyBits Innovations (PVT) Ltd
Email: info@eddybits.com
We will respond to your inquiry within thirty (30) business days.