1. Purpose

EddyBits Innovations (PVT) Ltd ("EddyBits," "we," "our," or "us") is committed to protecting the privacy of our users and customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our products and services. Please read this Privacy Policy carefully to understand our privacy practices.

2. When this policy applies

This Privacy Policy applies to all information we collect through our website, mobile applications, products, services, and any other digital or physical touchpoints. It applies whether you are a customer, prospective customer, end user, or visitor. If you are accessing our services on behalf of an organization, you represent that you have authority to accept this Privacy Policy on behalf of that organization.

3. What information do we collect?

We collect information about you from various sources, including:

Information you provide directly to us
Information we collect automatically as you use our services
Information we create or generate from your use of our products
Information we receive from third-party sources

4. Information users provide directly to us

Registration Information

When you create an account or register for our services, we collect information such as your name, email address, company name, job title, phone number, and password. We may also ask for billing and shipping addresses.

Demographic Information

We collect information about your location, industry, company size, and other demographic characteristics to better understand our users and customize our services.

Machine Information

If you use our IoT products, we collect information about the machines and devices you connect, including hardware identifiers, device names, and configuration details.

Site and Installation Information

We collect information about where and how you install our hardware, including location coordinates, facility information, and installation dates.

Feedback and Ratings

When you provide feedback, ratings, reviews, or testimonials about our products or services, we collect and may publicly display this information.

5. Information we collect automatically

Transaction Information

We automatically collect information about transactions you conduct through our services, including purchase history, subscription details, payment method type (but not full credit card numbers), and billing dates.

Usage Information

We collect data about how you interact with our website and products, including pages visited, features used, time spent, clicks, and navigation patterns.

Geolocation

We may collect your approximate location based on IP address or, with your consent, precise location data from your device or machine.

Machine Runtime Data

Our IoT products automatically collect operational data from connected machines, including temperature, performance metrics, error logs, uptime, and other sensor readings necessary for product operation.

6. Information we create or generate

We analyze and process information you provide to create derived insights, including usage patterns, predictive analytics, recommendations, and performance benchmarks. We may create anonymous profiles and aggregate statistics about user behavior and machine performance.

7. Information we collect from third parties

We may receive information about you from third-party sources, including business partners, payment processors, cloud service providers, analytics vendors, and public databases. We may combine this information with data we collect directly from you.

8. How we use your information

We use the information we collect for the following purposes:

To provide, operate, and improve our products and services
To process transactions and send billing information
To communicate with you about account updates, security alerts, and customer support
To personalize your experience and deliver content relevant to your interests
To conduct research, analytics, and performance monitoring
To detect, prevent, and address fraud, abuse, and security incidents
To comply with legal obligations and enforce our agreements
To send promotional communications and marketing materials (with your consent)
To conduct surveys and gather feedback about your experience
To develop new features, products, and services

9. How do we share the information we collect

We may share your information with the following categories of recipients:

Service Providers: Third-party vendors who perform services on our behalf, such as hosting, analytics, payment processing, and customer support.
Business Partners: Partners with whom we collaborate to deliver integrated solutions or services.
Legal Requirements: Government agencies, law enforcement, and other parties when required by law or to protect our legal rights.
Aggregate Data: We may share aggregated or anonymized data that does not identify you personally.
Merger or Acquisition: If EddyBits is involved in a merger, acquisition, or bankruptcy, your information may be transferred as part of that transaction.
With Your Consent: We may share your information with third parties when you explicitly consent or request such sharing.
Publicity and Case Studies: With your permission, we may feature your company in case studies, testimonials, or marketing materials.
Related Companies: We may share information with parent companies, subsidiaries, and affiliated entities for business purposes.
Public Forums: Information you post in forums, comments, or other public areas is publicly available.
Security and Safety: To protect against fraud, security threats, or to enforce our policies.

10. Your choices regarding our processing

You have certain rights and choices regarding your personal information. You may opt out of promotional communications by following the unsubscribe instructions in emails or contacting us directly. You can update or correct your account information at any time through your account settings. You may request access to your data or request deletion of your account, subject to legal and contractual obligations. Some of our services require certain information to function, so limiting data collection may affect functionality.

11. Our use of cookies and tracking technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience on our website and products. These technologies help us understand how you use our services, remember your preferences, and deliver personalized content. For detailed information about our cookie practices, please refer to our Cookie Policy.

12. Retention of personal data

We retain personal information for as long as necessary to provide our services, fulfill the purposes outlined in this Privacy Policy, and comply with legal obligations. The retention period varies depending on the type of information and the purpose of processing. When information is no longer needed, we securely delete or anonymize it. However, we may retain certain information in backup or archived copies for a limited period, and we may retain information as required by law or to resolve disputes.

13. How we secure your information

We implement administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure data centers, access controls, and regular security assessments. However, no system is completely secure, and we cannot guarantee absolute security. If a security breach occurs, we will notify affected individuals as required by law.

14. Cross-border data transfers

EddyBits is based in India and operates globally. Your personal information may be transferred to, stored in, and processed in countries other than your country of residence, including countries that may not have the same data protection laws. By using our services, you consent to the transfer of your information to countries outside your home country. For users in the European Union and other jurisdictions with strict data protection requirements, we implement appropriate safeguards such as Standard Contractual Clauses to protect your information during transfers.

15. 3rd Party Websites & Links

Our website and services may contain links to third-party websites, platforms, and applications. This Privacy Policy applies only to information collected by EddyBits. We are not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party sites before providing your information.

16. Our Policy Towards Minors

Our services are not directed toward individuals under the age of 16, and we do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor without parental consent, we will delete that information and terminate the minor's account. If you are aware of a minor using our services, please contact us immediately at the address provided below.

17. European Union Data Compliance - GDPR Rights

If you are located in the European Union or other jurisdictions with data protection laws similar to the GDPR, you have the following rights:

Right of Access: You have the right to request and obtain a copy of your personal data that we hold.
Right to Rectification: You have the right to request correction or updating of inaccurate or incomplete personal data.
Right to Erasure: You have the right to request deletion of your personal data, subject to certain exceptions for legal compliance and legitimate interests.
Right to Restrict Processing: You have the right to request that we limit how we use your personal data.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another service provider.
Right to Object: You have the right to object to our processing of your personal data for marketing or other purposes.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority regarding our privacy practices.

To exercise any of these rights, please contact us at info@eddybits.com.

18. Updates to our Privacy Policy

EddyBits may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. We will provide notice of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services following such modifications constitutes acceptance of the updated Privacy Policy.

19. Your Acceptance of these Terms

By accessing and using EddyBits' website, products, and services, you acknowledge that you have read this Privacy Policy and agree to its terms. If you do not agree with our privacy practices, please discontinue use of our services.

20. Dispute resolution process

If you have concerns about our privacy practices or believe we have violated your privacy rights, we encourage you to contact us first to resolve the issue informally. If we are unable to resolve your concerns within thirty (30) days, you have the right to escalate your complaint to applicable regulatory authorities or pursue legal remedies as available in your jurisdiction. For users in the European Union, you may lodge a complaint with your local data protection authority.

21. Contacting Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

EddyBits Innovations (PVT) Ltd
Email: info@eddybits.com

We will respond to your inquiry within thirty (30) business days.